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Baukjen a women’s clothing brand has created a sustainability index

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Baukjen, a sustainable and socially conscious womenswear company, has launched a Sustainability Index, which will share environmental and social impact rankings for each product in its collections to assist customers in making better purchasing decisions.

Baukjen a women’s clothing brand has created a sustainability index

The B Corp certified firm wants to provide more openness to its customers so they can better understand the brand’s supply chain, including how material choices and manufacturing affect the overall impact of each Baukjen garment. The Baukjen Sustainability Index uses Higg methods produced by the Sustainable Apparel Coalition to determine each product’s total score, which is based on seven separate measurements. The index metric is calculated using five environmental parameters, which account for 70% of the overall score, and two social factors, which account for 30%.

Baukjen a women's clothing brand has created a sustainability index

Each product is graded on its influence on global warming, water use, resource depletion, eutrophication, chemical use, traceability, and people’s well-being, ranging from poor to good. According to Baukjen, the higher the score, up to 100 percent, “the more sustainable a product is for the earth and its people.” For example, the brand’s autumn/winter 2021 collection’s ‘Jody’ recycled wool sweater has an excellent impact of 91 percent, while the ‘Paloma’ top, made from eco-friendly Lenzing Ecovero, has an excellent impact of 83 percent.

With an environmental and social impact index for consumers, Baukjen aims for transparency in its supply chain.

The Baukjen Sustainability Index was designed as an internal tool to compare fibers and how the company manufactures its clothes in order to help the company identify areas where it may improve in order to become more sustainable. Baukjen, on the other hand, hopes that by sharing the environmental and social impact of each garment with its clients, they will not only be able to shop more sustainably, but also learn that sustainability is about much more than carbon emissions. “All things are interconnected in nature, and it is important to quantify impact in other ways that consider resource depletion, pollution, and ecological destruction,” says Baukjen in a statement.

Baukjen a women's clothing brand has created a sustainability index

The index is the latest sustainability project from the House of Baukjen, which includes the womenswear and maternity clothing brands Baukjen and Isabella Oliver. In recent years, the fashion business has introduced an in-house rental program that allows consumers to rent styles for two weeks, as well as a collection made up of 90% responsible fibers and growing. It also has a Pre-Loved initiative, which encourages previous customers to contribute their pre-owned clothing to be reused, re-loved, or recycled, with the goal of making fashion more circular. House of Baukjen was also recognized by B Corp as a “Impact Business Model” earlier this year, and was declared the “highest scoring” fashion B Corp in the UK, as well as the second highest in Europe, with a “excellent” grade.

The Second Hand September campaign brings Baukjen and Isabella Oliver together with Oxfam.

Along with the debut of the Baukjen Sustainability Index, Baukjen and Isabella Oliver are partnering with Oxfam for Second Hand September, as part of the charity’s Pre-Loved take back program. Customers can send items to Baukjen or Isabella Oliver to be re-loved, repurposed, or discarded if they no longer wear them. 50% of the net proceeds from both businesses’ sales will be given to Oxfam to help them fight poverty across the world.

Baukjen a women's clothing brand has created a sustainability index

The Baukjen x Oxfam collaboration aims to cut production levels and drastically reduce the amount of maternity and non-maternity fashion trash that ends up in landfills each year. For every piece of clothing donated, the slow fashion brand will plant a tree on behalf of their clients through Eden Reforestation Projects. Baukjen “Our Pre-Loved program aims to extend the lifespan of our clothing with the goal of lowering the impact on the environment and improving the rate of reuse and recycling,” said De Swaan Arons, founder and creative director of House of Baukjen, in a statement. By purchasing items from our Pre-Owned collections, you will not only be helping to conserve the environment, but you will also be benefiting many communities, since proceeds will go to Oxfam’s important projects. We are delighted to have launched Pre-Loved and rental projects as champions of slow fashion, helping to provide practical steps towards a circular fashion business model.”

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